I'm Ben Blanki. I work directly with SaaS and eCommerce teams to find and fix where customer decisions break, so more existing traffic turns into revenue. No generic CRO checklist. Just a clear diagnosis, specific fixes, and the order in which to ship them.
Selected examples from past client work, audits and optimization projects. Individual results vary by business context, traffic volume, and execution.
Past results are context-specific and not a guarantee of future performance.
It might be a message mismatch. A trust gap. An unanswered question. Or an ask that arrives before the visitor is ready. Each one looks like "conversion friction." Each requires a different fix.
Teams usually come to me saying:
"We have traffic, but the funnel still feels stuck."
"We've tested headlines and CTAs. Nothing meaningful moved."
"We don't know what's actually worth fixing first."
Analytics can show you where users drop. It cannot tell you what decision failed.
"Your headline speaks to visitors who already know they have a problem. But most of your traffic arrives without that context. The fix isn't just the headline. It's matching the message to the visitor's decision state."
Pick what looks broken. Change it. Hope the numbers move. Repeat. The real hesitation never gets mapped.
That distinction changes every recommendation: the copy, the test hypothesis, the priority order, and what your team ships first.
Before touching any element, I map what the visitor is thinking, what they doubt, and what proof would move them. The fix follows from the diagnosis.
Not "improve the UX." Every recommendation is tied to estimated revenue impact, so you know which problem is worth fixing first.
Google intent, Facebook interest, email familiarity and retargeting are different decision states. One page for everyone usually converts no one well.
Not "sharpen the headline." This headline, for this audience, for this reason, with a hypothesis and success metric.
For 16+ years, I've worked across growth, product marketing and conversion with companies like Fiverr, GlassesUSA, Kaltura, AutoDS, Faye and Workiz.
The pattern is almost always the same: teams see a drop-off. I look for the decision that broke.
CRO is not the point. It is one of the tools I use to understand why people don't move. The real work is creating clarity that leads to action — whether that action is a purchase, a signup, an upgrade, or a strategic decision inside the company.
I work with a small number of teams at a time. These are the three most common ways to bring me in, depending on how much clarity, depth and ongoing support you need.
In 30 minutes, we can usually identify where to look first and whether there's a meaningful decision problem worth fixing.
30 minutes · Diagnostic conversation · +972 50 215 2466